Position Overview:As the Digital Marketing Manager, you will be responsible for developing, implementing, and managing our overall digital marketing strategy. You will play a pivotal role in building our online presence, increasing brand awareness, and driving customer engagement in the digital space.
Key Responsibilities:
- Digital Strategy Development:
- Develop and execute a comprehensive digital marketing strategy aligned with overall business objectives.
- Identify key digital marketing channels and platforms suitable for the construction material trading industry.
- Content Creation and Management:
- Create compelling and engaging content for various digital platforms, including website, social media, email campaigns, and blogs.
- Manage content calendars and ensure timely delivery of high-quality content.
- SEO and SEM:
- Optimize website content for search engines (SEO) to improve organic search rankings.
- Plan and execute search engine marketing (SEM) campaigns to drive targeted traffic.
- Social Media Management:
- Develop and implement social media campaigns to increase brand visibility and engage with the target audience.
- Monitor social media channels, respond to inquiries, and analyze performance metrics.
- Email Marketing:
- Design and execute effective email marketing campaigns to nurture leads and maintain customer communication.
- Segment email lists to deliver personalized content and promotions.
- Analytics and Reporting:
- Utilize analytics tools to measure the performance of digital marketing efforts.
- Provide regular reports on key metrics, insights, and recommendations for optimization.
Qualifications:
- Bachelor's degree in marketing, Digital Marketing, or a related field.
- Proven experience as a Digital Marketing Manager or in a similar role.
- Solid understanding of the construction material trading industry.
- Strong knowledge of digital marketing channels, tools, and best practices.
- Exceptional written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make informed decisions.
- Creative thinking and the ability to generate innovative ideas.